What Are They Drinking Asian Makeup Videos
Skin Deep
Beauty by the Bite
SUE DEVITT, an Australian makeup artist whose clients have included Sarah Jessica Parker, Jennifer Lopez and Keira Knightley, is known for her sumptuous center shadows and seaweed-infused foundations. But in Feb, Ms. Devitt and Tanya Zuckerbrot, the official dietitian to the Miss Universe Organization, are scheduled to appear on QVC to introduce a new beauty production that you don't massage, smooth or brush onto your face up. You lot swallow it.
Set to retail for $38, the Beauty Booster, at the center of the women's new, partly ingestible Io Beauty collection, is a burgundy liquid that comes in what appears to exist an oversize nail-polish bottle topped with a chemistry dropper. Loaded with antioxidants and minerals and tasting of the sweet fruit that inspired it (Ms. Devitt said she noticed her peel was more luminous after snacking on goji berries, raspberries and wild blackberries at a friend's subcontract), the elixir can be drizzled over yogurt and into club soda. It can be taken alone, though Ms. Devitt said, naturally, that information technology is more potent if used in conjunction with Io'southward topical centre, face and neck creams.
Why not only eat fruit or drink juice?
"Juices have a ton of calories," Ms. Zuckerbrot said, noting that her production is sugar- and calorie-costless. "Who wants to sacrifice their behind for their face?"
The Booster is but the latest product in a new cornucopia of ingenious — or ingeniously marketed — cosmetics that are not slicked on like Noxzema only meant to be nibbled, swigged, sucked or muddled with ice.
Slathering on sunscreen might presently feel retro now that scientists take concocted the Imedeen Tan Optimizer capsule (temporarily out of stock in the United States) to help prevent sunburn. (In Brazil, at that place is likewise a Sunlover pill that promises to assist those who take it become a tan.) Granola bars look passé next to Nimble, billed as the offset diet bar to specifically nourish peel. And spraying on cologne seems positively Stone Age compared with sucking Deo Perfume Candy from Republic of bulgaria, engineered to emit a rose fragrance through the pores of the skin.
The products merits to enhance hair, skin and nails with collagen, acai, lutein, reservatrol, goji drupe, green tea, vitamins and other ingredients that audio as though they could whet the ambition of only Anthony Bourdain, like porcine placenta. A decade ago, such ingredients were found in the dusty aisles of wellness food stores. Today they can be found on the shelves of retailers high and depression: Sephora, Nordstrom, drugstores, the corner deli.
Purportedly engineered to better women's skin elasticity and moisture, Balance Bar's chocolate-flavored Nimble bars are coming to market in January (with yogurt orangish swirl and peanut butter flavors already being tested in some markets). Frutels has come out with an acne fighter as well based on that onetime skin nemesis, chocolate. You lot can launder these bonbons down with any number of and then-called beautifying beverages: Votre Vu's SnapDragon Beauty Drink, Crystal Light'southward Skin Essentials, Herbasway's Dazzler Beverage.
Epitome
Vincent Borba, the Hollywood aesthetician who these days is better known as the guy palling around with the newly single Demi Moore, has created a cosmetics line for Walgreens that included his pop Skin Balance waters ($24.99 for 12) in iv varieties: Historic period Defying, Firming, Clarifying, Replenishing. (He hopefully describes the collaboration equally the ingestible equivalent of Missioni for Target. )
Unlike cosmetics whose edibility is meant to amuse — Urban Decay's Marshmallow Sparkling Lickable Body Powder, Smashbox'due south Emulsion Lip Exfoliant, Dylan's Processed Bar Candy Tattoos — this is more serious stuff. While the category, classified every bit nutricosmetics and "functional foods" by the cosmetics industry, has been hurt by the recession, demand is still expected to increase by about vi percent a twelvemonth to $viii.5 billion by 2015, according to Freedonia Group, a market research company. Analysts at Zenith International, a food and drink consultancy, say the growth has been driven by celebrity civilisation and educated consumers seeking sophisticated ways to turn back the clock.
Simply do the products piece of work? Many doctors say no (though others, like the dermatologists Dr. Fredric Brandt, Dr. Howard Murad and Dr. Nicholas Perricone, market place supplements as part of their regimens). Practiced pare does not come up from slickly marketed beauty drinks and foods, critics say, but from vegetables, whole foods and plainly water. "If you are adequately hydrated, skin looks moist and salubrious," said Dr. Wahida Karmally, director of nutrition at the Irving Institute for Clinical and Translational Inquiry at Columbia. "Water will carry the nutrients from foods to the body tissues and organs to proceed them healthy."
A reporter asked Dr. Karmally to review the ingredients in several new beauty foods and drinks. She questioned the research behind the products, noted that they have extracts that may crusade an allergic reaction in some people and said that some were using gums to make their product viscous and fruit juice solids for colour. Of Borba's Replenishing water with litchi she wrote in an e-postal service, "If you lot need to furnish, drink plain water or bask it with slices of lemon," describing litchis every bit "succulent but not magical." She pointed out that the Nimble bar contains saturated fat.
The Food and Drug Assistants does not substantiate the prophylactic of cosmetic products and ingredients earlier they are marketed to consumers; the cosmetic companies are responsible for that. Manufacturers are non required to file data on ingredients or report cosmetic-related injuries to the Nutrient and Drug Administration either (though they are encouraged to do and then).
This may be why thus far these products have failed to catch on in the United States. So far, beauty foods and drinks have been about popular in Japan, where "foods for specific health use" legislation signals to consumers that such products have a seal of approval, co-ordinate to analysts at Euromonitor International, a research company. Legions of people are also embracing nutricosmetics in People's republic of china, where supplements have long been function of Chinese medicine. But while American consumers have swallowed the idea of vitamins (at least until recently, when ii studies constitute that taking extra doses of vitamins tin can actually impairment you), they are not equally certain about having their wrinkle-reducer and eating it, too.
The United States market is five percent the size of the Japanese market, co-ordinate to Euromonitor analysts. Some large brands, like Mars and Nestlé, were unable to make their edible beauty products stick here. Nestlé introduced the dazzler beverage Glowelle ($7 a bottle) in 2008, then pulled it from the market this yr. (A company spokeswoman declined to comment near whether the drink would be reintroduced.)
Just this has not fazed the makers of the palm-size Nimble bar, with a suggested retail price of $ane.69. The 120-calorie bar, in a white, pink and purple wrapper, claims to be a boon to both nutrition and skin tone.
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"This is the first bar with a beauty bonus," said Erin Lifeso, manager of marketing for Rest Bar.
Peter Wilson, president and master executive of Rest Bar, pointed out that Nimble "slips nicely into a clutch or a pocketbook" and that women could savour information technology before a night out, "so they don't overeat at a political party."
Mr. Borba, a nutricosmetics pioneer, chosen from the BevNET conference in Santa Monica, Calif., where health and wellness are the hot trend in beverages. His beauty waters accept been seen in the hands of Mila Kunis, Paris Hilton, Adrian Grenier and other boldface names. Today his edible empire includes Slimming Chocolate Chews ($19.99), Clear Pare Capsules ($19.99) and Aqua-less Crystallines Antioxidant Drinkable Mix ($1.99 each). Mr. Borba said he is likewise creating new edible collections for ii major retailers that he declined to name because of proceeding negotiations.
For Norma Kamali, the designer who is in her 60s just looks remarkably younger, edible beauty is simpler. "I have been using olive oil all my life," she said in an e-mail while on a business trip. "My mother was Lebanese, my male parent Basque. Olive oil was part of our lives and not simply on the tabular array. My mother knew it was good for so many things and then I was indoctrinated quite early on."
Ms. Kamali, whose clothes have been worn by women from Farrah Fawcett to Lady Gaga, sells olive oil, which she calls "liquid gilded," for $45 for 200 milliliters in her Due west 56th street store amid her iconic parachute dress and swimwear, and organizes oil tastings. She explained that she ingests and applies olive oil to reap diverse benefits. It is ideal for massage and stress relief, she said. And you lot tin can brush your teeth with olive oil and cinnamon to clean and remove bacteria. Apply olive oil liniments for rashes and burns, she advised, and take a tablespoon or more than a mean solar day to stay regular.
"Consuming olive oil is like having a lube for your body," Ms. Kamali said. "You are similar a well-oiled machine when you consume olive oil."
This suggestion would probably go over well with Dr. Karmally of Columbia. Borba'south Pare Balance Gummi Bears ($14.99), with their promise of "gorgeous skin and anti-aging ability," are amongst the virtually popular edible beauty products sold by Amazon, all the same every bit she put it: "I would rather consume a tomato salad with slivers of almonds and a refreshing drinking glass of iced tea."
But for many, the possibilities of edible dazzler take merely just begun. Mr. Borba told of how dorsum in 2004 his Skin Remainder waters — at present part of the more than than $1.4 billion dazzler drinks business organisation, according to Zenith International — were thought to be a fad.
"Everyone looked at me like I had a screw loose," he said, before likening himself to Howard Hughes. "At present it's the future."
Source: https://www.nytimes.com/2011/12/15/fashion/cosmetics-that-you-eat-or-drink.html
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