Why Patrick Mahomes is pitching flashlights, not beer, for Coors Light

Remember a flashlight and beer have nothing in common? Patrick Mahomes is hither to modify your heed.

The four-time Pro Bowler, 2018 NFL MVP and Super Basin champion is the newest star in a Coors Light video … except, there's a grab.

Active NFL players aren't technically allowed to promote alcoholic beverages. That didn't stop Mahomes and a very creative marketing team from finding a loophole.

The Coors Lite that Mahomes is pitching isn't actually a beer at all, just a flashlight, littered with references to fluid ounces, high-quality steel and how it's "perfect for summertime nights."

Hence, the Coors Light.

The ad is already hugely pop on social media, with many calling it unreal and genius.

Sports

But why did they have to spring through so many hoops to make this partnership possible? Here's a little information on the NFL's rules for player endorsements of beer companies.

Why tin't NFL players promote beer companies?

It's not that NFL players tin't promote beer companies … information technology'due south that they can't promote beer. Don't get it twisted.

While beer has been a staple of NFL ad culture since the dawn of fourth dimension, companies selling hard liquor were banned from advertisement with the NFL until 2017. The eventual easing of that policy marked a major shift in the league's position, just came with a few caveats. Advertisers were expected to include messages of social responsibility and not to target underage consumers.

The next update to the league's policy came in 2019, allowing alcohol, wine and seltzer brands to use teams' and players' likeness in their ads. In one case again, however, there were some strings attached.

The policy change -- which only allows active players to participate -- states that there can't be whatsoever implication of an bodily product endorsement. Another funny catch is that brands can either cull to utilize the paradigm and likeness of one athlete, or a minimum of six. There is no heart ground.

There are a few more rules regarding existing team partnerships and photographers, but this opened up a new outlet for players and brands to partner with 1 another.

The Mahomes advertising checks all those boxes, while staying on topic nigh the beer disguised as a flashlight.

Do other leagues accept rules well-nigh partnering with alcohol companies?

The NBA and MLB accept maintained a hands-off arroyo when regulating player partnership with alcohol companies.

While these leagues aren't the juggernaut that is the NFL, they still make a big splash on the advertizement phase and the alcohol companies have fabricated the most out of the NBA and MLB player partnerships.

What other industries have NFL advertising regulations?

The liquor and beer companies aren't alone in their fight to partner with NFL players.

Equally of 2017, the league bans included gambling, tobacco products and "establishments featuring nude performers."

While some of those guidelines remain intact, the emergence and legalization of sports betting throughout the country have inverse the game. Gambling commercials began appearing during NFL games in the 2021 flavor.

Source: https://www.nbcchicago.com/news/sports/patrick-mahomes-coors-light-commercial-isnt-selling-beer/2881053/

Posted by: brownworseente.blogspot.com

Share this post